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CREME OF NATURE Pure Honey Leave-In Conditioner(8Zo)
$10.99
CREME OF NATURE PURE HONEY LEAVE-IN CONDITIONER(8zo)
CREME OF NATURE Pure Honey Moisturizing Dry Defense Shampoo 12Oz
$8.99
CREME OF NATURE PURE HONEY MOISTURIZING DRY DEFENSE SHAMPOO
CREME OF NATURE Pure Honey Scalp Refresh Invigorating Scalp Oil-4Oz
$11.99
CREME OF NATURE PURE HONEY SCALP REFRESH INVIGORATING SCALP OIL-4oz
CREME OF NATURE Pure Honey Twist & Hold Definning Custard (11.5Oz)
$16.99
Define Curls with Long-Lasting Soft Hold
Define, add shine and tame frizz with our Twist & Hold Defining Custard infused with a blend of Pure Honey, Certified Natural Coconut Oil & Shea Butter.
BENEFITS
Defines & Adds Shine to the Driest Curls
Moisturizes & Tames Frizz
Provides Long-Lasting Soft Hold
Fights Curl Shrinkage
Perfect for Twist Outs & Rod Sets
HOW TO
Apply to wet hair in small sections.
Smooth each section with fingers from root to ends.
Use a spray bottle to re-wet any dry section.
To dry:Â either air dry or use a diffuser attachment on a blow dryer. Use dime sized amount when cocktailing with other products.
CREME OF NATURE Pure Honey Twisting Creme (11.5Oz)
$17.99
Creme of Nature Pure Honey Twisting Creme (11.5oz)
Define and elongate curls with Moisture Whip Twisting Cream infused with Pure Honey, Certified Natural Coconut Oil and Shea Butter for long-lasting hold and shine.
Defines & Elongates Curls.
Provides Crunch-Free Soft & Shiny Curls.
Long-Lasting Hold.
Non-Flaking, Non-Sticky, Non-Greasy.
USAGE
Scoop a liberal amount into your hand and smooth downward on small sections of damp hair using fingertips.
Then twist, shingle, coil or wash n’ go.
Do not rinse, air dry or diffuse.
For curl elongation, use a blow dryer with a nozzle attachment on fully dried hair and direct heat from roots to mid-shaft to lengthen.
INGREDIENTS
NO Sulfates, NO Mineral Oil, NO Silicones.
CREME OF NATURE Ultra Moisturizing Shampoo Kiwi & Citrus 32Oz
$20.99
CREME OF NATURE ULTRA MOISTURIZING SHAMPOO KIWI & CITRUS 32OZ
CREME OF NATURE-Argan Oil Relaxer Kit 1 Application- Regular
$14.95
Creme of Nature Argan Oil Relaxer Regular 1 Application
ADVANCED STRAIGHTENING PERFORMANCE
Argan Oil Relaxer provides advanced straightening performance and Exotic Shineâ„¢ to relaxed hair. This uniquely formulated relaxer will hydrate and strengthen your hair, leaving it silky-straight and radiant, all in one application.
PRODUCT BENEFITS
Â
Provides increased straightening performance and Exotic Shineâ„¢
Promotes strong, healthy hair
Available in regular and super strengths
Features Creme of Nature with Argan Oil Heat Defense Smooth & Shine Polisher and Intensive Conditioning Treatment
Infused with Argan Oil from Morocco
 ***2 pictured but sold separately **
CRUSADER SOAP ULTRA SKIN TONE -80g
$5.99
No more clogged pores that cause acne, pimples, and blackheads
Clinically recognized antibacterial and skin rejuvenating ingredients
Helps you achieve a lighter and clearer complexion
CURLS Sea Moss Moisture Magnet Curl Cream (8oz)
$21.99
CURLS Sea Moss Moisture Magnet Curl Cream (8oz)
Attracts and locks in moisture all while strengthening deprived strands. Perfect for defining curls, sculpting wavy and controlling frizzy hair.
DETAILS
Promotes healthy hair growth and retention
Attracts and locks in moisture all while strengthening deprived strands
Perfect for defining curls, sculpting wavy and controlling frizzy hair
Anti-microbial, anti-oxidant, and anti-fungal
Encourages the production of sebum
Clean, cruelty-free ingredients
HOW TO USE
Can be used as a daily leave in conditioner.
This moisturizing detangling leave in is great when used after cleansing and conditioning or before styling with CURLS Nourish and Shine Sea Moss Foam or Sea Slip Mineral Infused Curl Slime.
CURLS Sea Moss Nourish & Shine Foam Mousse (5.75oz)
$21.99
CURLS Sea Moss Nourish & Shine Foam Mousse (5.75oz)
A nourishing, mineral-filled, alcohol-free defining hair mousse. Formulated with clean ingredients that do not produce that traditional synthetic foam but rather a frothy foam.
DETAILS
Promotes healthy hair growth and retention
Anti-microbial, anti-oxidant, and anti-fungal
Protects the hair from damage while styling
Nourishes and moisturizes
Safe to use daily
Clean, cruelty-free ingredients
Delivers a light-weight, sculpted, glossy and voluminous finish.
HOW TO SUE
Can be used with CURLS Moisture Magnet Sea Moss Curl Cream for great definition!
CURLS Sea Moss Powerhouse Cleanser Shampoo (8oz)
$21.59
Anti-microbial, anti-oxidant, AND anti-fungal, hair cleanser which deep cleanses and removes toxins from the scalp which encourages the production of sebum! This curl cleanser makes sure that the scalp stays moisturized, dandruff-free, and ready to grow healthy hair!
DETAILS
Promotes healthy hair growth and retention
Anti-microbial, anti-oxidant, and anti-fungal
Deeply cleanses and purifies hair and scalp
Nourishes and moisturizes
Encourages the production of sebum
Clean, cruelty-free ingredients
HOW TO USE
Pair this with CURLS Sea Moss Glow & Grow Conditioner!
(Barcode: 868127000668)
CURLS Sea Moss Sea Slip Mineral Infused Curl Slime (8oz)
$21.99
Silky shine boosting, vitamin infused curl jelly that revives dull and dry hair, defines and moisturizes curls with a medium hold.This silky jelly promotes a great amount of shine, tons of slip.
Promotes healthy hair growth and retention
Anti-microbial, anti-oxidant, and anti-fungal
Protects the hair from damage while styling
Nourishes and moisturizes
Safe to use daily
Clean, cruelty-free ingredients
Delivers shiny, defined, hydrated curls!
HOW TO USE
Apply Sea Slip Mineral Infused Curl Slime (Slime Jelly) to wet, freshly cleansed hair to create shiny, frizz-free defined curls. Allow to air dry.
(Barcode: 868127000705)
CURLY CHIC Your Curls Defined Flexible Hold Twisting Curling Creme (12oz)
$12.99
Your Curls Defined "light hold" gel is a salon quality hair styling gel that defines and moisturizes with minimal flaking and shrinkage.
Get amazing results when used for styles that require light control.
CURLY KIDS Curly Cream Leave In Conditioner (6oz)
$7.99
Excellent leave-in conditioner that adds vital moisture and shine.
Hair will become noticeably healthier and easier to manage.
Minimizes breakage and damage due to dryness.
USAGE
Apply generously to damp or dry hair.
Leave in and style as desired.
Lasts all day.
CURLY KIDS Curly Gel (6oz)
$8.99
Curly Kids Curly Gel(6oz)
DETAILS
Excellent daily use ultra hydrating gel adds vital moisture and shine.
Great for ponytails bobs and braids.
Lightly holds style without stiffness.
Minimizes breakage and damage due to dryness.
USAGE
Apply generously to damp or dry hair.
Leave in and style as desired.
Lasts all day.
CURLY KIDS Super Detangle Conditioner (8oz)
$9.99
Excellent super detangling, rinse out conditioner reduces frizziness and restores luster and shine.
Effectively conditions and moisturizes dry and brittle hair.
Hair will be noticeably softer, shinier and healthier with each use.
USAGE
Rinses clean with no left over residue
CURLY KIDS Super Detangle Shampoo (8oz)
$9.99
Excellent super detangling shampoo gently cleans all curly hair textures.
Our special non-drying formula helps to reduce breakage and leaves hair healthier and more manageable.
INGREDIENTS
This product does not contain petrolatum, mineral oil, sulfates or paraben!
CURLY KIDS Super Detangling Spray (6oz)
$7.99
Excellent super detangling spray gently detangles all curly hair textures.
Results are amazing and immediately noticeable when brush or comb glides through hair.
Reduces breakage and conditions all curly hair textures.
INGREDIENTS
This product does not contain petrolatum, mineral oil, sulfates or paraben!
CURLYCHIC Your Curls Refreshed Lotion(8oz)
$13.99
CurlyChic Your Curls Refreshed Detangles and Conditions 12oz
FEATHER LIGHT WHIPPED SOUFFLE
Infused with Apricot Oil and Mango Butter
The ideal AM/PM styling product to reinvigorate curls and coils with minimal added weight or unwanted product build-up. You can expect excellent results when used as a stand-alone leave-in conditioner or layer/cocktail with other products to achieve your own desired results.
Directions for use:
Apply liberally to dry or damp hair and style as desired. Excellent starter or detangling product for your AM or PM hair care routine.
Ingredients:
Water (Aqua, Eau), Caprylic/Capric Triglyceride, Glycerin, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cetearyl Alcohol, Phenoxyethanol, Propylene Glycol, Fragrance (Parfum), Carbomer, Polyquaternium-11, Polysorbate 60, Aminomethyl Propanol, Dimethicone, PEG-8 Meadowfoamate, Dimethicone, Tocopheryl Acetate, Ethylhexylglycerin, Olea Europaea (Olive) Fruit Oil Prunus Armeniaca (Apricot) Kernel Oil, Mangifera Indica, (Mango) Seed Butter
Sulfate and Paraben Free. No Petrolatum or Mineral Oil
CURLYCHIC Your Mane Moisturizer (8oz)
$11.99
CurlyChic MIXED HAIR HAIRCARE CURLY CREME VITALIZER 8 OZ
Curly Chic Your Mane Moisturizer Curly Creme Vitalizer provides moisture and condition your curls daily using this creamy, lightweight curl lotion.
Your curls will be noticeably softer, shiner, and healthier with each ultra-hydrating use. Curly Chic provides for maximum moisture and manageability
without feeling sticky, tacky, or greasy.
Direction to use:
Apply liberally to damp or dry hair daily or as often as needed. Leave in and style as desired.
Ingredients:Water (Aqua, Eau), Cocos Nucifera (Coconut) Oil, Cetyl Alcohol, Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Methosulfate,
Stearyl Alcohol, Glycine Soja (Soybean) Oil, Propylene Glycol Dibenzoate, Olea Europaea (Olive) Fruit Oil Cetrimonium Methosulfate,
Quaternium-91, Panthenol (Vitamin B5), Tocopheryl Acetate (Vitamin E) Dimethicone, Phenoxyethanol, Propylene Glycol, Fragrance (Parfum), Citric Acid.
Good Use:
eveloped for curly, kinky, coily, wavy and frizzy hair
Great for curly guys or girls of all ages
Hydrates and revitalizes thirsty curls
Infused with olive and coconut oils
D & R-Super Lubricating Shaving Lotion for Men (4oz)
$9.25
D & R Super Lubricating Shaving Lotion for Men offers a smooth, comfortable shave by providing superior lubrication to reduce razor drag and irritation. This 4oz formula softens facial hair and prepares the skin for a close, precise shave while minimizing redness and discomfort. Ideal for all skin types, it enhances razor glide, helping prevent nicks and cuts for a refined grooming experience.
DABUR VATIKA Naturals Black Seed Enriched Hair oil (300 mL)
$11.99
Dabur Vatika Naturals Black Seed Enriched Hair oil has been specially prepared with the contents of black seed, for the purpose of making the hairs of its users strong, thick, beautiful and long. This oil is a very unique combination of black seed oil, mixed in a definite proportion with some other very healthy oils for hairs. The continuous use of this special oil by Dabur Vatika company, removes all kinds of hair problems and this oil gives the hairs their required health, which is very necessary for making them strong and dense. The manufacturing company of this oil recommends its regular use for getting the desirable results from this splendid product. Its regular use doesn’t let the hairs problems to come back.
DABUR VATIKA Almond Enriched Hair Oil (300 mL)
$11.99
Dabur Vatika Almond Enriched Hair Oil, Softness & Shine
Blow drying, hair colouring and hard combing strokes damages the cuticle that covers the hair. This causes the hair to become dry and frizzy which makes it feel rough and dull. Vatika Almond Enriched Hair Oil contains nourishing extracts of Almond, Sesame & coconut oil. Its unique formulation helps soften, moisturize and conditions the hair – giving your hair silky softness and shine.
DABUR VATIKA Coconut Enriched Hair Oil Volume and Thickness
$11.99
Dabur Vatika Coconut Enriched Hair Oil, Volume and Thickness
Concern
Volumizing,Moisturizing,Smoothing & Detangling,Scalp Care,Repair & Strengthening
Ingredients
Coconut oil, herbal extract, Lecithin, Fragrance, Aqua, Milk, Rosemary leaf oil, Tocopheryl acetate, Lemon oil, BHT.
Hair Type
Normal,Dry,Damaged,Straight,Fine & Thin,Chemically Treated
DABUR VATIKA Henna Hair color- Rich Black
$8.99
VATIKA Henna Hair color- Rich Black ( 6 sachets)
VATIKA Henna Hair color in Rich Black, for vibrant and long-lasting color that nourishes and strengthens hair! With 100% natural henna extract, experience fuller and thicker hair while covering grays. Say goodbye to harsh chemicals and hello to healthy, beautiful hair
DABUR VATIKA Naturals Anti-Breakage (wild Cactus) Hair Cream (7.1 oz)
$9.99
Dabur Vatika Anti-Breakage Hair Styling cream is enriched with olive, cactus and other natural ingredients that help strengthen your hair, giving you the naturally, stylish, strong hair.Olive for complete nourishmentCactus & other ingredients help in strengthening hair and fights hair loss
DABUR VATIKA Naturals Black Seed Styling Hair Cream (7.1 oz)
$9.99
Black Seed has been known for centuries for its powerful properties in the ancient cultures of Asia and Middle East. Vatika now brings you the wonders of Black Seed in a styling cream. Discover complete care and improved shine & texture with the Turkish Black Seed in this unique hair cream formula. It is non greasy, long lasting and provides natural care and styling for your hair.Black seed hair styling cream for day long shine and style.
DABUR VATIKA Naturals Moroccan Argan Hair Oil (10.6)
$10.99
This nutritious Argan oil naturally penetrates the hair from ends to roots to help moisturize each individual strand, helping to repair splitting, tame frizziness and create a healthier, silkier feel. A palmful of Vatika Argan Enriched Oil massgaed into your hair and scalp before washing can help enhance hair shine and softness.Exotic shine & SoftnessMoroccan Argan
Dark & Lovely Damage Slayer Step1 Treatment (5.1oz)
$12.99
Dark&Lovely Damage Slayer Step1 Treatment (5.1oz)
DARK & LOVELY Fade Resist Rich Conditioning Hair Color
$12.99
Fearless Natural Hair Color That Doesn’t Fade Into the Background!Trust Fade Resist at home hair dye for 8 weeks of vibrant color, gray coverage.
Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair color with Dark & Lovely Fade Resist — the gold standard in gorgeous hair color. Everyone’s favorite permanent hair dye just got even better with our new Moisture Seal Technology.
Fade Resist locks in brilliant shine while helping to protect hair against breakage. intense moisture means silky, luxurious permanent hair color that lasts up to 8 weeks. Show your hair you care while you color — your fade resistant ‘do will thank you!
OUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil & Vitamin E. Helps protect from dryness – For All hair TypesOUR BEST COLOR – Largest shade palette offering for women of color. Diverse palette to complement a range of skin toneOUR BEST APPLICATION - No Drip Jelly Smooth FormulaOUR BEST RESULTS – Up to 100% Gray Coverage. Locks in brilliant shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks
DARK & LOVELY Fade Resist Rich Conditioning Hair Color
$13.99
Description
Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Highlights
NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
DARK & LOVELY Go Intense Hair Color
$13.99
Description
DISCOVER OUR INTENSIFYING PERMANENT HAIRCOLOR TAILOR MADE FOR YOU DARK AND LOVELIES!
WHERE INTENSE COLOR MEETS INTENSE CARE!
This anti-drying creme gel hair dye is formulated with Olive Oil for moisture.
Our non-drip creme-gel spreads easily and evenly for great color results at home.
Dark & Lovely Healthy Gloss 5 Leave-In Treatment(8.5oz)
$10.99
Dark&Lovely Healthy Gloss 5 Leave-In Treatment(8.5oz)
DARK & LOVELY Protective Styles Hair Refresher Spray (3.4oz)
$9.99
Extend the life of your protective style by instantly refreshing your hair and scalp using the New Dark and Lovely Hair Refresher formulated with a light burst of fragrance that lasts all day
Directions: Use Dark and Lovely Hair Refresher daily or as needed by shaking the can, removing the cap then spraying from root to end to give your protective style a salon fresh feel
This Hair Refresher Spray is formulated with Aloe to cleanses and freshen your hair and Contains no mineral oils no petrolatum and no dyes resulting in an invisible spray for all hair types
For Braids, Weaves, Wigs, and Locs: 8 out of 10 consumers say their scalp feel refresh, their hair doesn't look greasy and hair smells clean
I am Dark and Lovely : Check out our new Fade Resist permanent hair color look with 18 notice me shades that last up to 8 weeks and 100 percent gray coverage for more Dark and Lovely
DARK & LOVELY ULTRA BLEACH LIGHTENING KIT
$13.99
Our patented, ammonia-free hair bleach powder and cream developer with encapsulated delivers up to 8 levels of dramatic lift to dark hair while maintaining curly hair texture integrity.
Say bye to brassiness hair color with our Violet Toning Care Cond that cools down harsh brass tones while replenishing the hair with moisture.
Maintain texture integrity and help curls recover for hydrated, healthy-looking hair with less damage than traditional bleach hair dye kits.
Conduct a lightening preview test to determine the approximate timing required to reach the desired degree of lightness and to confirm that your hair is in the right condition to use.
DETAILS
Delivers up to 8 levels of dramatic hair color lift while maintaining curly hair texture integrity
Patented, ammonia-free hair bleach powder and cream developer with encapsulated
Violet Toning Care Cond cools down harsh brass tones while replenishing hair moisture
Provides 4 x more hydration vs. untreated hair
DARK & NATURAL Permanent Men Hair Color
$12.99
DARK & NATURAL Permanent Men Hair Color
Ammonia free Hair Color for Men in just 5 Minutes for Natural Looking Gray Coverage that lasts for up to 6 weeks, Shampoo-in Permanent Hair Dye.
Professional results without leaving home, with a hair color specifically designed for men of color.
SHAMPOO-IN COLOR: This shampoo-in hair color provides better grey blending for natural-looking color.
The moisture-rich formula with aloe vera & honey locks in color & leaves hair soft & healthy-looking.
USAGE
LONG LASTING HAIR COLOR FOR MEN: Dark & Natural 5 Minute Shampoo-In Haircolor works in 5 minutes & lasts up to 6 weeks, providing natural-looking grey coverage for men in an ammonia-free formula.
FOR MENS' GROOMING NEEDS: From shaving to hair color, pomade and hair moisturizer, find the products specifically formulated for black men that suit your grooming routine.
HAIR COLOR FOR MEN: This drip-free permanent hair color for men is easy to use at home, available in three shades for a moisture-rich result.
Dark and Lovely Healthy Gloss Shea Butter Relaxer
$18.99
Experience our next generation in healthy relaxing. Our new, components are exclusively formulated to help preserve the 5 signs of healthy hair and more while you relax!
SILK KERATIN SERUM : Reloads hair instantly with inner Strength and protection with a silky-soft result.
HEALTHY GLOSS 5 MOISTURE CONDITIONER : Recharges hair with 5X more conditioning power for Moisture and Body.
HEALTHY GLOSS 5 MOISTURE HAIR CREME : Replenishes hair with knock-out Shine and Softness
DARLING Braiding or Crochet Hair Natural Twist 20"
$12.99
Darling Natural Twist 20"
Darling Hair extensions make African women look and feel beautiful and confident in their own skin. Ticking all the quality checkboxes, these easy-to-use hair products create a variety of Ah!mazing and trendy hairstyles that easily steal the show. The popular hair brand choice for ladies across Nigeria and outside, these hair extensions are all so convenient to wear and very easy on the skin. No matter what your taste is, there is a Darling Hair type that will suit you. Including several gorgeous and trendy pieces, this fabulous hair extensions product range is available in 3 Formats; Braids, Weaves & Crotchet.
Featuring exciting color differentiation and long length, the Darling Natural Twist Crochet is easy to style and maintain.
Format: Crochet
Length: Long
Texture: Wavy
Hair Extension Care: You should detangle with your finger and then spray with oil sheen. Trim the ends after some weeks of installation.
DAX Bees-Wax
from $8.99
DAX Bees-Wax is specially formulated with Royal Jelly and Pure Beeswax. This outstanding combination provides DAX Bees-Wax with a softening, smoothing quality that leaves hair looking natural and shiny. Works great for pressing, curling, braid ends, and locs.
Special formula of Royal Jelly and Pure Beeswax
Softens and soothes for natural shiny hair
Great for braiding, dreadlocks, twists, locs and sealing ends
Benefits
Beeswax — - Has been known to add volume to hair and help make it stronger and thicker. Beeswax also provides improved control and texture to hair to aid in styling. Beeswax adds shine and gloss to hair and also offers extra protection to prevent split ends. The wax’s coating benefits and antioxidants help protect hair from harm and damage created from everyday styling and environmental factors.
Safflower Oil — Helps nourish and hydrate hair for healthy hair growth.
Mineral Oil — Helps minimize frizz and enhance curl. Adds shine.
Royal Jelly Extract — Contains vitamins and minerals to help nourish hair
DAX Black Bees-Wax
from $8.99
DAX Black Bees-Wax formula is fortified with Royal Jelly and Pure Beeswax. This luxurious emollient shines, moisturizes, holds, and protects your hair. Black Beeswax is a fusion of our original Beeswax formula with maximized strength and hold that allows you to braid, coil and lock your tresses with confidence. Black Bees-Wax is great for pressing and curling too.
• Emollient fortified with Royal Jelly and Pure Beeswax• Shines, moisturizes, holds and protects hair• Great for braiding, locs, twists, locs and sealing ends
DAX Coconut Oil with Vitamin E
from $6.99
DAX Coconut Oil enriched with Vitamin E, is a versatile product that can be used as a skin moisturizer, body oil, or hair conditioner. Our unique formula will condition and revitalize dry hair; as well as, smooth and soften rough and dry skin.
Enriched with Vitamin E
Can be used as a skin moisturizer, body oil, or hair conditioner
Unique formula will condition and revitalize dry hair, as well as smooth and soften rough, dry skin
DAX GEL IT [EXTRA HOLD]
$6.99
DAX Protein Gel-It has the same great styling ability as DAX Gel-It and DAX Extra Hold Gel-it, however it is protein enriched. The natural formula assures non-flaking and makes it ideal for use on any type of hair.Directions: Place desired amount in hands and rub between palms until even. Apply to wet or dry hair by scrunching or massaging. Style hair as desired.